In 1997, SnowHouse established its Boba drink business in the city of Alhambra , when Boba drinks began to flourish in the San Gabriel Valley. Every day, near sunset, groups of young people would flock into the popular SnowHouse restaurant to taste its famous Taiwanese-style beverages and foods. As the first restaurant to serve Boba drinks, SnowHouse earned its reputation as the leading provider of the most innovative Boba drinks of unsurpassed quality.